Writing the editorial as a group was also a very interesting experience. Finding ways of relating the subject of bubblegum to all of our practices was quite fun.
We all individually wrote concepts that we thought could be associated with bubblegum, and linked them up together whilst trying to better each others excerpts.
The idea of the spiral came whilst writing and sitting down as a group, we thought the aesthetic of the infinite spiral would match the one of the bubble bursting.
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